LOGO's bLOG's proLOGue

The rime of Ancient Brander:

Logos, Logos, everywhere…

And all the BRANDS did shrink,

Logos, Logos, everywhere…

Nor anything else to think

Prologue:

There is a stark difference between an Excuse and an Explanation… though people seldom notice it***. Today… a long time after writing ‘CB Blog’ in my ‘Things to do’ list… I’m finally starting off with it. Now what follows can be termed as either of the two ‘E’ lettered words I mentioned earlier.

No.1: It takes time to actually create a LOGO

Especially once you’ve been introduced to the fundas of ‘Semiotics’ in your Consumer behavior (CB) class. As a member of the M@Dcom (Merchandising & DESIGN committee) I created two logos (which I’ll share with you in due course of time) keeping in mind the basics of CB to find out what goes in the psyche of person when he deliberately contemplates about a visual representation of a name.

No.2: It takes time to read a 500 odd page book

Especially when the author’s style is not as enchanting & mesmerizing as the one you are used to. I’m reading the book “No Logo” by Naomi Klein and will try to relate her ‘unorthodox’ points to make things interesting.

Now if even after reading these two points you feel I’m just making an excuse of being so late in writing the blog… refer to *** :D

Ahem!! Let me talk about LOGOs now. First and the foremost… Do you know that LOGO is the short for ‘Logotype’ which is a graphic or design that identifies a brand, a company or an organization!!

There are some very specific things that I would like to ‘discuss’ with the help of this blog. It’s going to be about the things that are very simple and commonplace but we don’t realize it until we give a serious thought to it. It’s going to be about the perception that we have about few of the most famous brands and their performance of the product playing a crucial role in the popularity of the logo. It’s going to be about common characteristics between some very popular logos. It’s going to be about the different ways people perceive a graphic symbol.

If you notice, in the above paragraph I've very smartly put an important word... 'discuss'. Because when I thought about the 'It's going to be about' list, it gave me this creepy feeling that it might get e bit boring. And hence I request you to be as interactive as possible. Please, please... pretty please, (this reminds me of someone) give me all sorts of feedback... Just try avoiding the expletives as this is an academic activity and will be evaluated.