Creativi-TWO Incorporated

Creativi-TWO Incorporated

It won't be fair on my part if I do not talk about creativity in Logos in great details. And hence here comes one more post... dedicated to one of the most creative logos you can find:

Great 8:

I couldn’t find out much about the brand but the logo in itself is a stunner. Every character is carved out the digit 8 and that’s really great… ain’t it.

Pareto’s Eighty 20:

I know we all are aware of Pareto’s principle- the 80/20 rule which is also known as the ‘law of vital few’ and ‘principle of factor sparsity’. It states that for many events 80% of the effect comes from the 20% causes.

‘Eighty 20’ is a South Africa based consulting company which boasts of creating new and innovative ways of accessing international consumer data. Involved in complex database work which includes highly quantitative analysis and serious computing, the logo is an excellent representation of this work.

If you think it’s just that 20% of the cells in the logo are shaded and 80% are not then… think again. The funda here is to replace all the shaded cells with 1s and non shaded cells with 0s. What you get after doing that is: 1010000 0010100 which is the binary representation of 80 & 20 respectively.

They also have a nice collection of ‘Amazing facts’ which are no way related to the logo or my blog but since I stumbled upon it, I’d like to share it with you all. Visit http://www.eighty20.co.za/databases/index.cgi

Logo fever- Unilever

This new logo tells the story of Unilever and its vitality. It brings together 25 different icons representing Unilever and its brands, the idea of vitality and the benefits we bring to consumers and the world we operate in. For example:

The Sun is our primary natural resource. All life begins with the sun — the ultimate symbol of vitality

The Heart represents love, care and health — feeling good

The Shirt represents fresh laundry — looking good

A Bird is a symbol of freedom. Relief from daily chores — getting more out of life