We talked about rebranding in one of the posts. But how many times do you think you need to rebrand yourself? Actually that depends on the kind of company you are and the market dynamics. There are some companies which haven’t changed their logos since inception and then on the other hand there are those which keep on updating their logos. The ones with particularly high rate of updating their logos are either the technology oriented service sector companies or the ones with technical products. Some of the prime examples are:
Another important reason of these companies changing their logos is the change in the portfolio they were operating. To reflect the change and to prove that they are still a cutting edge company they keep revamping the logo and the product packaging, style and color combinations.
No comments:
Post a Comment