In this post we’ll talk about logos having noticeable similarity. In Indian context you must have seen many a logos which are apparently exact replica of some of the most famous brands. Take a stroll in the palika bazaar at our nation’s capital and you’ll be delighted to see the unimaginable low price of the till-now-unaffordable products ranging from deodorants to apparels and shoes. Well, since we are not talking about piracy here, we won’t discuss this case here and with the ‘copy right’ laws slowly gaining popularity in our country as well; we’ll hopefully get over this cheap piracy pretty soon.
What I am interested in is the similarity of this type:
What can we say about this striking resemblance?? Is it intended or unintended? Is there any way of checking out whether my logo is not very similar to another? There are no concrete answers to these questions. It is the moral responsibility of the designer to take care of such stuff. As already mention in one of the earlier posts, ‘uniqueness’ of the logo is very important. But then there are those people who say that it really doesn’t matter how closely your logo resembles the other (until and unless it is an exact replica) if you’ve taken care of the fact that the other one is not in your product category. Supporting this viewpoint they also say that many of the organizations do not have global presence and hence there is no particular need to look beyond your area of operation. This way you can significantly reduce the number of logos you need to be aware of.
Because of all this the concept of trade marking your logo comes into picture. It requires many additional considerations then registering a trademark that is merely a slogan trademark. To trademark a logo a design search has to be performed for the trademark or company logos. After that a trademark lawyer should review this design search to ensure that your trademark logo does not infringe upon other trademark logos. Your trademark attorney can then advise you on whether it is safe to proceed with your plan to register the company name as a trademark. Simple, isn’t it.
Moreover, free trademark logos may be available on the Internet but most of the times they won’t be able to reflect the qualities of your product or company.
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